Smart Eyewear Advertising: Changes with Light!
Do you want to advertise optical items that are transformed according to sunlight from sunglasses to sunglasses and tulips?
But all right, that’s been the case since the 1970s, it’s not something new.
So what are you doing?
You hire a top advertiser and let her take that snake out of the hole.
That is to invent a smart advertisement that will even make someone from Greece interested in the product.
So it happened! The customer, in this case, was Optic Square, which wanted to promote its new product. He commissioned Bangkok-based creative agency BBDO and they made the following geniuses: inspired by the product itself and turned it into a poster.
That is, they created a promotional poster that adapts to environmental conditions and changes color depending on the sunlight.
Simple eyeglasses when in contact with light are automatically changed and converted into sunglasses.
Do you know, because it has a good sun and even the model of the poster needs to put his glasses?
And at the same time, this is the new product that the company offers? You got it; All right, we stop! watch the video
“Smart” glasses automatically adjust vision!
A discovery that promises to close the glasses of myopia and presbyopia in the drawers made researchers in America!
At the University of Utah, they built “smart” glasses, which automatically adjust the focus of the eye to see, at the same time, far and near.
The glasses are adjusted using some fluids that are shifted to achieve the focus in fractions of a second.
The discovery was made by computer and computer professor Carlos Mastrangelo, along with Ph.D. student Nazmul Hasan. “The most important advantage of these smart glasses is that a person can see the objects at any distance and without being blurred,” says Mastrangelo.
These glasses consist of glycerin lenses, which contain a thick clear liquid in flexible membranes.
The membranes can be mechanically moved back and forth by changing the curvature of the lens.
The lenses, in turn, contain a meter that measures the distance from the user’s face to nearby or distant objects using infrared light.
This sends the signal to automatically adjust the lens curve, which is done very quickly, leaving a gap in the user’s focus from one object to another, just 14 milliseconds.
The glasses work with a smartphone app, which uses the user’s prescription data to automatically calibrate the lenses via Bluetooth. When the user gets a new recipe, they just get updated with the app.
Although the glasses have not yet been officially tested, the researchers have done their tests that were positive.
Official certification remains to come out on the market. As Mastrangelo says, they should also reduce their weight and improve their appearance so that in 2-3 years they will be on the shelves of opticians’ shops.